Ah, the ubiquitous “Men like bacon–therefore, this food is for men” ad. So am I not allowed to order this if I don’t identify as a man? Are there some sort of gendered ordering rules? Or is this all a bullshit advertising campaign directed at tired ass gender normatives about food? The last one, definitely. I’m so over this “Eat like a man” and “you’re a lady–have a salad” styled ads. Fast food is bad enough without all this gendered crap.
Taco Bell is supporting the launch of the new Big Bell Box with broadcast TV advertising featuring comedic radio personality Adam Corolla who prompts viewers to “eat like a man” and that they “deserve a meal made for men.” Throughout his career, Corolla has become an authority figure on what men like, as he was star and creator of the “Man Show” and currently features an “Adam Rant” on his popular syndicated radio show. (Franchising.com)
Unapologetically Female breaks it down even more here.
More on Taco Bell’s previous ad campaign here. Boobs sell tacos right?