So first I saw this:
At first I couldn’t really tell what the ad was saying, but the bigger version has the website listed and I dutifully investigated.
Prior and during the European soccer championships due to be held in June 2008, we will inform a large audience about the trafficking of women specifically for the purpose of prostitution and, commit ourselves to a better victims and witnesses protection program
- Information: People attending the Euro 08 and all related events must become aware of both the extent and repercussions of the trafficking in women.
- Prevention: Anyone who comes in contact with a victim of trafficking must behave in a responsible and adequate way. Our focus will mainly be on raising awareness amongst men who are the most likely – as clients – to come face-to-face with victims of trafficking,
- There is a lack of victims’ protection. This must change.Victims of trafficking need specific protection measures. These include safe accommodation and professional accompaniment. We aim to mobilize as many people as possible – before and during the soccer cup – in order to support this demand.
- We aim to raise the awareness of men – for example of male football fans.The Euro 08 hosts a majority male audience. As potential clients of prostitutes, men might get in contact with victims of trafficking. We hope that as they gain awareness of the issue, they will act in a responsible way.
A separate section of the site is specifically for clients of prostitutes and instructs them of proper behavior if they think their escort is being forced. “Prostitution without compulsion and violence.”
So, what do you think? Could you imagine such a campaign taking place during oh, say, the Superbowl? I notice that the original ad copy read “Stop Trafficking” I think that one was more clear if you’re just glancing over it. I saw in the comments on adsoftheworld.com that a lot of people were confused and thought it could even be referring to her gold chains or her shoes.