More on the media’s attempt to shove random adjectives into masculine and feminine boxes, we have new Gillette body wash with…hydrators. Women’s body washes have long enjoyed lotions, cream oils, and moisturizers as part of their advertising campaigns. Apparently these words are feminine as Gillette has proclaimed that their product contains hydrators, you know, to hydrate. It’s not the most egregious example of this silliness, but worth noting.
Hydrators vs. moisturizers, the battle continues.