I’m sure we all remember Sarah Haskins’ brilliant take on cleaning commercials. Apparently the concept of a product romancing you has caught on pretty effectively across the board.
The commercial for the 2008 Cadillac CTS ad shows that when ladies get a car, they need more than transportation. It’s sexy time.
“In today’s luxury game the question isn’t whether or not your car has available features like a 40 gig harddrive, it isn’t about sunroofs or about or Sapelli wood accents or pop up nav screens or anything like that, no, the real question is when you turn on your car, does it return the favor?”
Circuit city has taken the concept back into the Swiffer realm of unfulfilling relationships with your products and the desire to obtain newer, more reliable ones. Don’t you just hate it when cameras can’t commit? Am I right ladies? You like committment? Please generically relate to this woman and by our cameras.
In the first ad, titled “Mixed Signals,” a young woman is seated at a restaurant booth along with a digital camera, which has been enlarged to human size and given a speaking voice. The woman tells the camera she really likes him but “has been getting mixed signals,” because his price is different in stores than on the Web site and in newspaper circulars.
“Is that a deal-breaker?,” the camera asks. The woman responds by introducing him to another, identical camera. (DealerScope)
Don’t you just hate it when cameras can’t commit? Am I right ladies? You like committment? Please generically relate to this woman and by our cameras.
I’m not quite sure why companies have become so convinced that women want to date/screw their cleaning products, cars, and electronics.
My purchases are not based on their relative sexual attractiveness or their ability to commit. It appears that advertising agencies have decided to blend the concept of “use this product and you’ll be attractive” with “you need to this product to live, it can do so much for you!” I can do without a sexy broom or a relationship with a camera, thank you. Kindly stop your pitiful pandering.