Peta is at it again with a new pro vegentarianism ad. This one is a bit different than their usual choice of ad–you know, the ones where they have lots of naked female celebrities declaring they’d rather go naked than wear fur. For once, the woman in the ad is clothed. This woman happens to be Cloris Leachman. Now perhaps she didn’t want to pose nude. Perhaps she objected to this treatment of women like meat to protest the consumption of meat and the use of fur. However, given the way our society views aging and the way we view older women–I highly doubt Peta would have run the ad if Cloris had wanted to be naked. Placing Cloris in a lettuce dress reaffirms the sentiment behind their previous ads–that the female body is meant for consumption, and when that body begins to show age, it must be covered to protect our sensibilities (however, it is worth note that the dress conforms to her figure–so they’ve got to have their sexy factor in there somewhere).
So is this better or worse than their usual ads?